2011 / Creative Direction
The new NIKEiD customization platform now provides users with a broader suite of options to help tailor the perfect product, ranging from simple style choices to optimized performance features for specific sports.
2007 - Present / Creative Direction
Global commerce platform for NIKE showcasing pinnacle product across all brand categories. Site features include entry points to key product sets from the homepage, and full integration of NIKEiD.
2009 / Art Direction
HBO GO allows users with an HBO subscription access to hundreds of titles online for free. Features include the ability to create a Watch List of bookmarked content and a Series Pass for favorite shows.
2009 / Design
Proof of concept for Louis Vuitton's
Global Digital Platform. Features include immersive PDP's with high definition product 360's, and entry points to contextual brand content throughout the entire site experience.
2007 / Creative & Art Direction
Promotional campaign for Forefront, Microsoft's Anti Virus software. The site was among the first to feature flash HD video integration which is used to place the user at the center of the experience wher they ward off attacks from Ninjas, Zombies, and Aliens.
2010 - Present / Creative Direction
Preliminary demonstration of the NIKE Team Sports head to toe outfit customization tool, rendered completely in real time 3D. Part of an extensive global platform set to launch early next year.
2006 / Art Direction
Promotional campaign for Smirnoff Vodka and the feature film Casino Royale. Features a range of content from how to mix Bond cocktails to a chance to enter and win the Bond Remix contest.
2007 / Creative & Art Direction
Promotional campaign for the Sean John fragrance Unforgivable. Site features promotional imagery, collections, and retail locations.
2006 / Creative & Art Direction
Promotional campaign for video game Top Spin 2. The site immerses the user in game content, while the three pinnacle stadium locations within the game act as a framework and backdrop for the site experience.
2010 / Creative Direction
Head to toe outfit customization tool for Nike Team
product, across a range of sports. Features color, name, number customization, and the ability to purchase for
entire teams.
2009 / Creative & Art Direction
Community destination and design search portal for thousands of NIKEiD user submitted designs. Features include the ability to vote, filter by color, sport and tags, and design detail pages.
2011 / Creative Direction
Video content Art Direction and concepts for Nike Boom 2.0. The app delivers video and audio messages from users favorite athletes while they train in order to help motivate and inspire.
2011 / Creative Direction, Editing, Sound Mixing
Personal Project: Combining found Music, Verse, and Film, The Three Project is a series of Shorts exploring a range of narrative led themes.
